Tuesday, 6 September 2011

The 4 Best Tools for Tracking Social Media


Most people have learned that in order to succeed in today’s market, web promotion is essential to increasing the profits from their business. First, most of us learned to create websites that used SEO to attract more traffic. Then we soon learned that analytics could be used to track tour results. Today, one of the greatest tools we have as marketers is social media both to speak with our customers and also to advertise our businesses. Now businesses need to learn to use analytic tools to track those results also.

Many of us have pondered how we can tack on this monumental task of tracking of social media results. Here are a few tools you should look into if you want to find a way to track your social media success.

1. Radian6

My very favorite program is Radian6 if you can afford it. The bots used by Radian6 seem more reliable than manyof the other programs. Users can view comments about their chosen search term in near real time. The programwill also send real time alerts and also allows users to graph the number of posts, comment count, view count,vote count, Twitter followers, inbound links, and unique sources. Over half of Fortune 500 companies use thisprogram to keep track of information on their companies and brands.

2. Media Analysis Platform by Sysomos

The great thing about Media Analysis Platform is the tools available to search by particular criteria. For example,users can search by keywords or by a particular date. Media Analysis Platform allows users to use boolean searches. This would be a better with the addition of a workflow system. Like Radian6 this can be a rather costly tool. This program can be added with Heartbeat for best results, but adds greatly to the cost.

3. TwentyFeet

The great news about this site is that it offers its service online, so there are no downloads. The pricing is very low and the user only pays for the tools they use. This system does a great job of allowing users to find many different tools and have access to them all in one place.

4. BrandWatch

Features a great drag and drop menu. The best thing about BrandWatch is its ability to find keywords based on their proximity to other words. Another great feature is that it allows users to track how influential the people making the comments are. Some of the tools on BrandWatch are not overly user friendly, meaning the program takes a while to learn but once you master it, there is a lot you can learn.

About the Guest author...

Jennifer Daly is an Internet marketer and blogger. She is also a self-confessed Twitter and Facebook addict. She writes on a variety of topics and is a contributing writer for Amazing Domains, a site which sells a variety of domains ranging from shopping and fitness to automobile and kitchen domains. She also enjoys staying up to date with the latest Internet marketing trends and tools.

Sunday, 4 September 2011

How to efficiently use Twitter | For bloggers.

Twitter is the best social media to make your blog more popular. Almost all the bloggers will surely have a twitter account. If you dont have one, then create one now. Its the most important part of blogging. Its not necessary for you to have more followers to drive traffic to your blog. There are also many other ways using which you can drive traffic using twitter. Here are some of the top ways using which you can get more more traffic via traffic.

Get to have atleast upto 100 followers : 

Yeah I told that its not necessary for you to have more followers. If you dont have more followers then you can implement the other steps mentioned below. Dont skip this. There are lots of ways to get lots of followers. The best one of that is to follow your fellow bloggers and they will surely follow you. But dont forget to follow people of same interest. If you are a tech blogger then it is no use if you have lots of followers who are politicians, actors or any other who is not a blogger ( I mean who do not have interest in technology). There are also a few other ways to get more followers. You can use services like twiends. Using twiends you can get thousands of followers within a day. But keep in mind to follow people of same interest.

Follow a few mentioned below :

There are a few people who use to add your links to their online papers if the post is really good. Most of these papers have a good alexa rank and so you get a backlink. Some of such are mentioned below :

Are you wondering how to find such guys. Its really a task to do. Follow the steps below to find such guys.

1. Open up your browser.

2. Navigate to this page.

3. Enter your blogs main topic in the search box.

4. Many results will turn up.

5. Click on one of the result and in the following page you will see many articles which will have the name of the publisher below each article. Click on that name.

6. Now you will be taken to a page where you can see all his details along with his Twitter profile URL. Click on the URL and follow him. That's it.

Following them is alone not enough :

Yeah following them alone is not enough. You have to make them alert about  your post. Until they follow you they cant see your tweet. But there are some other ways using which we can make them alert about it. So lets see on how to do it.

1. Make use of hash tags. This is very important. Such users will search for hash tags and add the best article to their paper. 

2. Is the number of characters not enough ? Then make about 3 to 4 tweets with a large number of has tags.

3. Mention them in your tweet. Mention each and every of such users so that atleast one may add your post to their paper.

4. Send a direct message to them. Send it to all of them

[TIP]  Use Tweet Guru to send a direct message to upto 12 twitter users at the same time.

Dont lose your followers :

Followers are also important in getting more traffic. Seeing your link there is also a chance for your followers to view it. So dont lose your followers. The ways you may lose your followers :

1. If your are not active on twitter.

Solution : Tweet often. Reply to all your mentions. Reply to DM messages that are not spams.

2. If you dont follow back your followers.

Solution : Follow back each and every of your follower.

The above are the two mass ways by which you may lose followers. And the solutions are also given. Following the solutions will surely reduce the number of users un-following you.

Will my post be mentioned in their papers. Is that guaranteed ?

Yes your posts will surely be in their papers if your post is genuine, good, is of atleast 200-300 words and of course your post must impress them.

Well I have covered an idea of how to get more traffic using twitter. Hope these tips helped you a lot. Dont forget to follow me on twitter :D. Happy twittering...